PRESS RELEASE
The Bhutan Product Outlet was opened at NEDFi Haat, Rupnagar, Guwahati today. It was possible with the collaboration between North Eastern Development Finance Corporation Ltd. (NEDFi), a Public Financial Institution of India and the Department of Agricultural Marketing and Cooperatives (DAMC), Ministry of Agriculture and Livestock.
The Objective of the Product Outlet are to:
- Expand market access for Bhutanese agricultural products, handicrafts, and textiles in India.
- Promote Bhutanese Products to high-end consumers and tourists in Guwahati.
- Strengthen bilateral trade ties and institutional partnerships between Bhutan and India.
The opening ceremony was attended by the General Manager of NEDFi and the Consul General of the Royal Bhutanese Consulate in Guwahati. The Director of DAMC and officials from Regional Agricultural Marketing Cooperative Office (RAMCO), Gelephu also attended.
The Outlet will be managed by the Northeast Society for Handicraft Incubation and Livelihood Promotion (NE-SHILP), with support of NEDFi.
The Bhutan Cooperatives (B-COOP) Shop from Gelephu has been designated as the Aggregator to source products to supply. A total of 51 different agri-food products, handicrafts and textiles are made available at the Outlet as of today.
Department of Agricultural Marketing and Cooperatives
Ministry of Agriculture and Livestock
23 June 2025
