EXPRESSION OF INTEREST (EOI)
Engagement of Branding Firms for Provision of Branding Support Services
Procuring Agency: Department of Agricultural Marketing and Cooperatives (DAMC), Ministry of Agriculture and Livestock, Royal Government of Bhutan
EOI Reference No: DAMC/RNR-EDCU/01/849
Date of Issue: 2nd March 2026
- Background
The Department of Agricultural Marketing and Cooperatives (DAMC) is mandated to enhance market access, value addition, and competitiveness of Bhutanese agricultural products. In line with this mandate, DAMC intends to strengthen the branding, packaging, and market positioning of selected agri-food products and enterprises across Bhutan.
To support this initiative, DAMC invites Expressions of Interest from competent Bhutanese branding firms to provide comprehensive branding and packaging development services to selected agri-enterprises and cooperatives.
- Objective of the Assignment
The primary objective is to engage qualified firms to develop strong, market-oriented brands that enhance product visibility, consumer appeal, and commercial viability of Bhutanese agri-food products in domestic and export markets.
- Scope of Services
The selected firm(s) will provide comprehensive branding support, including but not limited to the following components:
3.1 Visual Identity Development
- Brand name refinement (if required)
- Logo design and brand mark
- Color palette, typography, and visual guidelines
- Preparation of a Brand Identity Manual
3.2 Packaging Design
- Packaging concepts and final artwork
- Label design compliant with Bhutan Food and Drug Authority (BFDA) requirements
- Retail-ready packaging suitable for shelf display and transportation
- Recommendations on packaging materials and formats
3.3 Marketing Collaterals
- Product brochures, flyers, and promotional materials
- Digital branding assets for social media and e-commerce
- Basic product photography guidelines or samples
3.4 Capacity Building
- Orientation/training for beneficiaries on proper brand usage and consistency
- Guidance on brand management and scalability
3.5 Website Development (for selected enterprises)
- Design and development of a responsive website
- Content layout aligned with brand identity
- Training on website management and updates
- Handover of source files, domain, and hosting credentials
3.6 Product Launch Support
- Production of an initial batch of products (Prototype) using the newly developed packaging and label designs
4. Beneficiary Enterprises and Products
Branding and packaging support will be provided to the following enterprises:
| Business Name/Enterprise | Products requiring pacakging design |
| Minkai Dehydrated Foods | Dehydrated Foods and Herbal Tea |
| Dragon Enterprise | Cereals, Tea and Dried Products |
| Tshaluna Dairy Cooperatives | Yogurt, Butter , Cheese and Milk |
| Soyala | Soy Milk and Tofu |
| Pure Himalayn Natural Ghee | Clarified Butter |
| Dungna Agri-Enterprise | Honey, Cereals (Buckwheat, Millet and Maize) |
| Bhutan Naturals | Ginger and Turmeric powder and Ginger essential oil |
| B-Organic | Organic Buckwheat Tea, Masutake Tea, Mixed Fruit Tea, Rose Oolong Tea, Black Tea and Buckwheat Flour. |
| Dagap Oil | Mustard Oil |
| Finn Food | Glass Noodles, Buckwheat Noodles, Mix Vegetable Noodles and Quinoa Noodles |
| Druna Ghu | Premium cereal cookies and Traditional paste and sweets |
| Samcholing Zangja Tshongley Detshen | Green tea, Black tea, Oolong tea and Zangja |
| Yiga Chocolate | Chocolates |
| Gurjo Herbal Tea | Tea (Moringa, Hibiscus, Guava, Avacado, Turmeric, Mint, Tulsi Lemon, Butterfly Pea Flower, Ginger Turmeric Tea) |
Enterprises Requiring Website Development
- B-Organic
- Shaoulee Foods Products
- Yiga Chocolate
- Minkai Dehydrated Foods
- Expected Deliverables
The selected firm(s) shall provide:
- Comprehensive brand strategy report
- Final logo and visual identity package
- Ready-to-print packaging designs
- Marketing collateral templates
- Website (for applicable enterprises)
- Training/orientation report
- Initial production batch using new packaging
- All deliverables in editable digital formats
- Eligibility Criteria
Interested firms must meet the following minimum requirements:
- Legally registered business entity in Bhutan
- Proven experience in branding, packaging, and design services
- Demonstrated portfolio of relevant work (preferably in the food or agri-sector)
- Availability of qualified professionals (designers, strategists, developers)
- Adequate financial and technical capacity
- EOI Submission Requirements
Interested firms shall submit the following:
- Company profile and legal registration documents
- Description of relevant experience (last five years)
- Portfolio of similar assignments
- Proposed approach and methodology
- Team composition and CVs of key personnel
- Indicative timeline for service delivery
- Financial quotation (lump sum or itemized), inclusive of all applicable taxes
- Any additional information demonstrating capability
- Selection Process
EOIs will be evaluated based on:
- Relevant experience and past performance
- Quality of portfolio
- Technical capability and team strength
- Understanding of the assignment
- Financial quotation and cost competitiveness
DAMC may select one or multiple firms based on technical merit and financial reasonableness. Shortlisted firms may be invited for clarification or negotiation prior to final selection.
- Assignment Duration
The expected duration of the assignment is three (3) months from the date of contract signing.
- Submission Details
Interested firms are invited to submit their EOIs in a sealed envelope to the address below no later than:
Submission Deadline: 23/03/2026
Address for Submission:
Department of Agricultural Marketing and Cooperatives (DAMC)
Ministry of Agriculture and Livestock
Royal Government of Bhutan
Thimphu, Bhutan
RNR-EDCU
Contact Number: 17414206
