B2B MEET at Paro (May 25,2023)

The Department of Agricultural Marketing and Cooperatives, with the financial assistance from the Japan International Cooperation Agency (JICA), is set to host an engaging and informative B2B (business-to-business) meeting. This event aims to foster valuable discussions and partnerships within the agricultural sector. The meeting’s agenda encompasses various key aspects of Bhutanese agricultural products, including export market survey reports, agribusiness investment opportunities, and effective marketing strategies.

The event will commence with presentations and in-depth discussions on the recently conducted export market survey report of Bhutanese agricultural products. This comprehensive analysis will shed light on the current trends, demand, and potential markets for these products, providing valuable insights for industry stakeholders. Through a collaborative environment, participants will have the opportunity to exchange ideas, share experiences, and explore avenues for expanding the export of Bhutanese agricultural goods.

Another significant aspect of the meeting will be the presentation and discussion on investment opportunities in agribusiness and marketing. This session will highlight the potential for investment in the agricultural sector, focusing on innovative approaches, modern technologies, and sustainable practices.
To ensure a holistic perspective, the event will also feature panel discussions with esteemed development partners, including JICA, FAO (Food and Agriculture Organization), and UNDP (United Nations Development Programme). These panel discussions will provide a platform for collaborative dialogue between the development partners and stakeholders, fostering the exchange of ideas, expertise, and best practices. Participants will have the opportunity to address challenges, propose solutions, and forge partnerships that can drive sustainable agricultural development in Bhutan.

Additionally, the meeting will include a panel discussion session with selected enterprises representing distribution, retail sales, and exports. This panel will serve as a valuable platform for entrepreneurs to share their experiences, success stories, and challenges faced in the agricultural marketing sector. Participants will gain valuable insights into effective distribution and retail strategies, exploring ways to enhance their market reach and expand their customer base.

Overall, this B2B meeting promises to be an enriching experience for all participants. It will facilitate meaningful discussions, foster partnerships, and provide a conducive environment for knowledge sharing and networking. By bringing together key stakeholders from the agricultural sector, the event aims to accelerate the growth and development of Bhutan’s agricultural industry, ultimately contributing to the country’s economic prosperity and food security.

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